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FORTUNE: Commentary

Updated: Dec 2, 2020


BET Awards Mulling Move From Los Angeles, Insiders Say (Exclusive)

[Excerpt]

Veteran music journalist Billy Johnson Jr., who recently launched Los Angeles-based digital public relations firm Media & Repertoire, said Los Angeles is a natural home for the BET Experience weekend.

“The benefit of having the BET Awards in Los Angeles is just the accessibility to so many artists who live in L.A. already,” Johnson explained. “Whether they live here or not… artists often stay in Los Angeles for an extended period to conduct press, to take meetings with talent agencies, etcetera.”

While Atlanta has become a major entertainment hub, Johnson said it’s not on the same “scale as L.A. and New York.”

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