Billy Johnson, Jr.
Founder and Chief Media Strategist
Billy Johnson, Jr. founded Media & Repertoire in 2016. The digital public relations agency offers media placement, content creation, strategy, coaching and social media services for clients.
Media & Repertoire’s clients have included Flavor Flav, Long Beach Indie International Film, Media & Music Festival, 20/20 Summer Fest, YoYo, Ja'Siah Young, #BITCON2019 (Blacks In Technology Conference), Jay Lyriq, Crystal Tamar, Reflection Music Group and others.
In 2018, Media & Repertoire produced #NoStigmasAllowed Everyone Deserves Mental Wellness, a three-part youth mental health series funded by a mini grant from California Mental Health Services Authority and Los Angeles County Department of Mental Health.
Media & Repertoire has secured coverage in/on the likes of Billboard, Essence, Rolling Stone, ADWEEK, Hot 97, XXL, AllHipHop, HipHopDX, KFI, LA Daily News, KDAY 93.5, REVOLT, LA Weekly, NBC10 (Philly), Houston Chronicle, 69 News (Easton, PA), OC Weekly and Orange County Register.
Billy, who holds a B.A. in Public Relations and Professional Writing from California State University, San Bernardino, brings to M&R more than 18 years experience as a senior editor for Yahoo Music as well as contributing writer and reporter roles for Entertainment Weekly, The Hollywood Reporter and Vibe, among other outlets. Billy began his career in entertainment journalism in 1989 when at 19 he began writing the fan club newsletter for J.J. Fad, the Grammy-nominated female rap group signed to Ruthless Records. The following year, he became the production assistant at the Riverside Black Voice News where he advanced to Entertainment Editor and Editor in Chief. In 1994, he was hired as Managing Editor for Rap Sheet Newspaper where he worked until joining LAUNCH in 1998, two years before it was acquired by Yahoo.
As a spokesperson, Billy has appeared on CBS, BBC, FOX, TV One, VH1, CNN, ABC and KFI. He has also co-produced content for co-branded partnerships with Pepsi, Grammys, iHeartRadio, Live Nation, Spotify, and American Music Awards.