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ABOUT BILLY JOHNSON, JR.

Founder & Chief Media Officer

Billy Johnson, Jr.  is a digital media pioneer, media consultant, and journalist. After a 25-year career as an entertainment editor, he founded Media & Repertoire in 2016. The digital public relations agency offers Media Placement, Content Creation, Strategy, Coaching and Social Media services for clients.


Media & Repertoire’s clients have included Kevin Powell, Flavor Flav, Jenesse Center, Long Beach Indie International Film, Media & Music Festival, Yo Yo, Ja'Siah Young, #BITCON2019 (Blacks In Technology Conference), P. Frank Williams, California Cannabis and San Diego Black Golfers Association.

In 2018 and 2019, Media & Repertoire produced #NoStigmasAllowed Everyone Deserves Mental Wellness, a three-part youth mental health series funded by a mini grant from California Mental Health Services Authority and Los Angeles County Department of Mental Health.

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Media & Repertoire Has Secured Coverage In/On The Likes Of:

 NPR

 BBC

 ABC News, Nightline

 People

 TMZ

 National Geographic

 Apple Music

 iHeart Radio

 CBS This Morning

➤  Hot 97

➤  ABC 7 (Los Angeles)

➤  Los Angeles Times

➤  Rolling Stone

➤  Los Angeles Daily News

➤  XXL
➤  Billboard
➤  ADWEEK
➤  Tavis Smiley's KBLA

➤  BET

➤  NBC10 (Philly)

➤  Houston Chronicle

➤ Essence
➤ REVOLT
➤ LA Weekly
➤ Yahoo! Entertainment
➤ Spectrum News 1
➤ Orange County Register

 Billy's Career

Billy holds a B.A. in Public Relations and Professional Writing from California State University, San Bernardino.

 

In 1998, Billy began his 18-year stint at Yahoo Music as a senior editor and content producer where his duties included determining the site’s Hip Hop and R&B coverage, programming online radio stations, and securing music video premieres. More than 500 of his articles appeared on the Yahoo homepage. His article about the Kanye West-Taylor Swift incident at the 2009 VMAs received more than 40,000 comments.

 

As the managing editor of Rap Sheet Newspaper from 1994 to 1998, he assigned and edited articles and wrote major feature stories on the likes of The Fugees, Too $hort and A Tribe Called Quest. He was a contributing reporter for Entertainment Weekly’s coverage of the deaths of Tupac and Notorious B.I.G. He wrote concert reviews of Erykah Badu, Run-D.M.C. and Gladys Knight for The Hollywood Reporter. He wrote Chris Brown’s first cover story for Vibe magazine and penned features on The Neptunes, Eminem, Snoop Dogg and Nate Dogg for The Source magazine. He interviewed Aaliyah on the set of Romeo Must Die in Canada for Teen People. Billy has also written for Word Up!, 2Hype, and RapPages magazine.

Billy began his journalism career in 1990 as a production assistant for the Riverside Black Voice News where he eventually became Editor in Chief.

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As A Spokesperson

As a spokesperson, Billy has appeared on CBS This Morning, The Insider, BBC, FOX News, Unsung (DJ Quik, Yo Yo, Ray J), Behind the Music (Usher), CNN, ABC News, and KFI AM. He has also co-produced content for co-branded partnerships with Pepsi, Grammys, iHeartRadio, Live Nation, Spotify, and American Music Awards.

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